Put simply, animation is the process of taking artwork and using computer processing and film-making techniques to make them move. The artworks themselves can be hand drawn, hand crafted or computer generated, and can be in a multitude of different styles for a multitude of different purposes – but the process of making it move is what makes it animation.
Animation allows limitless creative possibility. Where live-action video is bound to the confines of our reality, animation allows us to push beyond those limits. Think of the classic cartoon trope of an anvil landing on some type of anthropomorphic animal – a coyote for example – and flattening them into a pancake, only to have them pop back into their original shape moments later.
Firstly, animals don’t look like that. Coyotes don’t stand upright, and lack the thumbs required to hold up picket signs.
Secondly, it defies the laws of physics. Animals crushed with anvils don’t generally pop back into shape, and filming such an act with a camera is grotesque and would likely land you in prison. But in the world of animation, not only is it plausible, it’s encouraged.
Typical styles of animation include 2D animation, 3D animation, motion graphics and stop motion, among many others. In a corporate setting, animation is best used when trying to communicate a complex message simply – for example, explaining how blockchain technology works is much easier with a visual guide. Animation can be that visual guide.
If you think animation might be a good fit for you, get in contact with us and we can talk it through with you.